Month: February 2020

Learn to market your business on Facebook, Instagram, TikTok and many more channels.


2 min read

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The internet has revolutionized business, helping to connect consumers and companies better than ever before. But while everybody’s online, it’s increasingly difficult to make your brand stand out. That’s why companies invest heavily in digital marketing resources — and why entrepreneurs starting businesses generally end up handling marketing themselves at the outset. After all, it’s how you’ll earn the money to start paying someone else to do it one day. If you’re looking to learn a little bit about everything when it comes to digital marketing, a library of online courses like The 2020


Christopher Wood, global head of equity strategy at has maintained a ‘reduced overweight’ rating on India in his ex-Japan portfolio for long-only investors. The rating comes after the presentation of the Union Budget on February 1, which according to him, lacked measures to prop-up the economy.


Despite the introduction of optional personal income-tax (I-T) structure that lowered rates and took away most exemptions and deductions that individual taxpayers could avail, including that for life insurance products, Wood remains bullish on the Indian



“Amidst the relative lack of urgency on economic policy, a cynic might wonder whether the Modi government might have decided to concentrate primarily on its social ‘majoritarian’ policy, which is popular with the Hindu majority. Hopefully, this is not the case though it is clearly a growing risk, most particularly given the lack of credible

Among various sectors, growth in agriculture rose in the second and the third quarters of the current fiscal year, compared to the previous quarters of FY20. On the other hand, services saw the exact opposite trend even as growth rates remained above 6 per cent in each quarter. Growth in government spending, which drives economy these times, was up in the second quarter and down in the third, compared to the previous quarters. saw a similar trend of services with the difference that the deceleration was much sharper in the second and third quarter in the former than later. Manufacturing saw contraction in the second and third quarters, against growth of just above 2 per cent in the first quarter.


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and Payment Services (SBI Cards), a subsidiary of State Bank of India (SBI), has allotted nearly Rs 2,800 crore worth of shares to anchor investors. These are institutional investors that commit to subscribe to the shares in the initial public offering (IPO) ahead of its opening. Many other investors look at the demand and quality of the anchor book to decide whether to apply in the IPO.


A total of 36.7 million shares have been allotted to 75 anchor investors at Rs 755 apiece, the top-end of the IPO price band. Some of the investors that have been allotted include sovereign funds belonging to the Singapore and Kuwait government, Fidelity, Nomura, BNP Paribas, GMO and Blackrock.



A total of 12 mutual fund houses also have got allotment for 48 schemes. Some of the fund houses include ICICI Prudential MF,

Stop going on about your life story and talk about how your business helps others.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values.

The “About” page of your site is a great place to share your origin story and company outlook. Too often, though, founders and authors use the “About” page to talk too much about themselves — and miss out on potential sales and inquiries as a result.

It’s important to be human, but let’s not kid ourselves: People visit your website to determine if you can help them solve their problems. Make your “About” page about them instead of yourself, and that will put you miles ahead of the competition.

The business world is masterful in the art of financial analysis — slicing and dicing balance sheets, stock performance charts, and profit-and-loss statements into dozens of arcane metrics (Omega ratio, anyone?) to assess a company’s performance, unlock hidden potential, and spot pockets of strengths and weaknesses.

I’d like to propose another metric: a company’s dysfunction tax.

There’s no need to reach for your calculator just yet, as the basic idea is pretty simple: For every dollar of revenue that your company brings in, figure out how many cents are being frittered away to cover the cost of dysfunction — the self-inflicted wounds of bad strategy, poor execution, and ineffective communication, among other things, within your organization. The hard part, of course, is knowing how to value the impact.

To set a baseline, let’s assume your company is paying some level of dysfunction tax, given that anytime you bring a bunch