The 5 Cs of Content Marketing Copy
Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers.
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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble
I love formulas for writing for two reasons.
First, the best formulas are simple, easy to remember and rapidly mastered. Knowing them can help you create content and copy that’s twice as effective in half the time.
Second, the reason they became formulas in the first place is that they work!
Related: The 10-Step Effective Content Marketing Campaign
There are literally dozens of time-tested content and copywriting formulas out there. If you don’t know any of them, you could be unnecessarily wasting your time reinventing the wheel with each promotion you write. You