February 27, 2020

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Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

I love formulas for writing for two reasons.

First, the best formulas are simple, easy to remember and rapidly mastered. Knowing them can help you create content and copy that’s twice as effective in half the time.

Second, the reason they became formulas in the first place is that they work!

Related: The 10-Step Effective Content Marketing Campaign

There are literally dozens of time-tested content and copywriting formulas out there. If you don’t know any of them, you could be unnecessarily wasting your time reinventing the wheel with each promotion you write. You

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Even as Finance Minister Nirmala Sitharaman did away with most income-tax deductions in the new tax regime announced in her Budget for 2020-21, the insurance industry remains unfazed and confident of retaining customers. They, however, maintain that removing tax incentives given for putting money in insurance is disservice to customers.


“If tax-saving was a sweetener, we will figure out a way to work without the sweetener. Indian consumers buy insurance for a variety of reasons, and tax incentives stand much lower on the list. But the move will surely make some impact, as it directly affects customers,” said RM Vishakha, MD & CEO, IndiaFirst Life Insurance.



Raj Kumar, MD & CEO, LIC, said that the high-networth individual (HNI) segment never bothered about tax exemptions. “Rural customers are not supposed to file. The HNI segment is not bothered, either. In the long

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As the Central Statistics Office (CSO) gets ready to announce the gross domestic product (GDP) numbers for the third quarter ended December 2019 (Q3FY20) on Friday, most experts peg the number closer to 5 per cent. This is despite the slew of measures announced by the government over the past few months to help revive growth.


Analysts at Nomura, for instance, had expected the GDP growth to slow further to 4.3 per cent in Q4 2019 from 4.5 per cent in Q3, and predicted a below-trend growth of 5.7 per cent in FY21 from 4.7 per cent in FY20.



Meanwhile, the Reserve Bank of India (RBI) had projected the GDP growth forecast for the financial year 2020-21 (FY21) at 6 per cent and in the range of 5.5-6.0 per cent in the first half of the next fiscal and 6.2 per

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At 08:42 am, Nifty futures on the Singapore Exchange (SGX) were trading 54 points or 0.46 per cent lower at 11,671 levels, indicating a negative start for the Indian market on Thursday.


Here’s a look at the top stocks that may remain in focus today –



Apollo Tyres: Apollo Tyres on Wednesday said private equity firm Warburg Pincus will invest Rs 1,080 crore (around $150 million) in the company.


India Cements: Radhakishan Damani and his brother Gopikishan S Damani, bought 27,25,468 and 83,71,516 shares, respectively on Wednesday, NSE bulk deal data showed. Gopikishan bought shares at an average price of Rs 98.42 apiece while Radhakishan purchased at Rs 104.16.


Oil-linked stocks: Oil prices fell for a fifth day on Thursday to their lowest since January 2019 as a growing number of new coronavirus cases outside of

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