Stop going on about your life story and talk about how your business helps others.
6 min read
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Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they have a strong relationship with a given brand because of shared values.
The “About” page of your site is a great place to share your origin story and company outlook. Too often, though, founders and authors use the “About” page to talk too much about themselves — and miss out on potential sales and inquiries as a result.
It’s important to be human, but let’s not kid ourselves: People visit your website to determine if you can help them solve their problems. Make your “About” page about them instead of yourself, and that will put you miles ahead of the competition.