Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.
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The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were revolutionary, at the end of the day it was their cutting-edge branding that really took these businesses to the next level. As we enter 2020, it’s important to strive towards branding that’s just as compelling and striking as the brands that dominated the last decade.
Also, younger generations, like later millennials and Generation Z’s, are gaining more buying power, so their tastes will determine the direction of branding trends. Here are four emerging trends that startups should keep track of when creating a noteworthy brand.