Month: March 2020

Think short-, medium- and long-term, and know what you should and shouldn’t be changing.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.

At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. While a one-size-fits-all approach never works, there are some principles and concepts any business can apply during this current public-health, or any other, crisis.

Related: In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

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With the epidemic bringing the entire country to a standstill, many taxpayers, who had procrastinated and left the task of investing for for the last few days of the financial year, had got stuck. Fortunately for them, the government has extended the deadline until June 30, 2020, for people to make their tax-saving for the financial year 2019-20.

This relief will matter especially to those who are not savvy enough to make their online. Now that tax savers have got a second opportunity, they should exercise due diligence and make their tax-saving with a lot of care. In this article, we shall discuss some of the common mistakes that investors tend to make when doing tax-saving investments.




Avoid acting in haste: Now that you have got three additional months, do not once again leave the task of


India may slash or even cancel its planned borrowings from the market for April, looking at its options amid a nationwide prompted by the outbreak, two finance ministry sources told Reuters.


The travel curbs have disrupted routine bond market trading and volumes and prompted primary dealers, underwriters to bond issuances, to seek finance ministry intervention.



“We are looking at various options. Market borrowing is challenging in the current environment,” a senior finance ministry official said.

 



“So we are considering options of selling these bonds to LIC (Life Insurance Corp of India) or RBI (Reserve Bank of India). We might still look at a small borrowing from the market, but all options are on the table,” he said, adding that the government could also use the central bank’s ways-and-means facility – an overdraft facility the RBI

SBI Mutual Fund (MF) and DSP MF have opened up their small-cap funds for accepting lump sum investments amid the sharp correction in valuation of these stocks in the recent market sell-off.

Lump sum investments are like tactical infusions that one can make at any point of time, based on his view. They differ from systematic investments that are routed through SIPs on a monthly basis.

Starting Monday, SBI Small Cap Fund will allow lump sum investments till it receives net inflow of Rs 1,000 crore. SIPs were allowed in the scheme with certain caps.

From April 1, DSP MF has decided to revoke the temporary suspension of lump sum investments in units of DSP Small Cap Fund.

“Over the last two years, the S&P BSE Small Cap TRI (total return index) has fallen cumulatively by 56 per cent. We currently have the ability to invest in great businesses

Proven strategies to get your ecommerce brand on track.

Opinions expressed by Entrepreneur contributors are their own.


While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day.

Needless to say, there are a lot of opportunities for reaching customers, but you’ll only accrue email opens and conversions if you use a multi-faceted strategy like the one outlined below to help your messages stand out.

1. Use double-open emails to extend your reach

Worried because the email highlighting your newest product didn’t have a very high open rate? The work that went

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey.

The story of Titan, the fifth-largest watch manufacturer in the world, is the story of serendipity. In a quest for an exciting project, two employees of the Indian conglomerate Tata Group decided to design a watch, even though the Indian government closely regulated business and banned large corporations from manufacturing watches at the time. Bhaskar Bhat was their first recruit in 1983; the first Titan watch hit the market four years later.

In his 35-year career at the company — during which he was managing director from 2002 to September 2019 — Bhat built Titan into a multibillion-dollar retail powerhouse that today sells jewelry, eyewear, precision engineering components (through a separate subsidiary), and, most recently, handwoven saris, in addition