March 2020

How Barstool Sports Built Its Brand

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand.

1 min read

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Barstool Sports CEO Erika Nardini shares her thoughts on:

  • Why she never thinks about being a “woman at work,” despite being in a male-dominated industry [5:10].
  • The two biggest challenges all businesses are facing today [7:08].
  • How she ensures Barstool’s new hires have the right perspective about how to “break through” [9:33].
  • Why Barstool’s strategy isn’t going to change after receiving investment from Penn National [17:55].

Related: Developing Our Youth With Confidence, Commitment and Continuity

Leading through the duration of the COVID-19 emergency

The coronavirus crisis is unlike any we have seen in recent memory. Its impact on our collective physical, mental, and economic health has elements in common with the 1918 influenza pandemic, the wave of terror bombings in the early 2000s, and the economic crash of 2008. It’s an inflection point, beyond which our personal and professional lives will be changed in ways we can’t yet fully understand.

Nevertheless, we must persevere. Our organizations need to survive both as vital components of the global economic engine and integral threads in the fabric of social coherence. Many people derive not just financial reward but some of the meaning in their lives from the work they do. They consider their coworkers to be part of their extended family. The workday is a metronome in the rhythm of their lives. Forging a new normal falls largely on the shoulders of those who lead. Regardless

Covid-19 lockdown: MF equity flows could see a 10-15{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} dip in March

The Rs 27-trillion mutual fund (MF) industry could see some slowdown in March, with estimates (up to March 27 for 80 per cent industry assets) suggesting a dip of 10-15 per cent to Rs 9,100-9,700 crore in the equity segment. Industry players say flows have shown resilience in a highly-volatile month that also saw closure of MFs’ branch offices due to Coronavirus-induced lockdown.

Compared to the last 12-month average of Rs 6,984 crore, the estimated equity flows are still 30-38 per cent higher.

The monthly flows for industry are typically released with lag of 7-10 days.

“The flows have been robust, even though there is some decline. The current sell-off has also given fund managers an opportune time to deploy cash in with several stocks in mid- and small-cap segment trading at attractive valuations,” said a fund manager.

Marketing Dos and Don’ts During a Crisis

Think short-, medium- and long-term, and know what you should and shouldn’t be changing.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.

At our agency, we are telling all our clients the same thing we always do: Think of your marketing in terms of short-, medium- and long-term objectives, and know where you should and shouldn’t be making changes in your marketing strategy. While a one-size-fits-all approach never works, there are some principles and concepts any business can apply during this current public-health, or any other, crisis.

Related: In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

Short-Term Solutions

We define

Utilise extended deadline to make the right tax-saving investment choices

With the epidemic bringing the entire country to a standstill, many taxpayers, who had procrastinated and left the task of investing for for the last few days of the financial year, had got stuck. Fortunately for them, the government has extended the deadline until June 30, 2020, for people to make their tax-saving for the financial year 2019-20.

This relief will matter especially to those who are not savvy enough to make their online. Now that tax savers have got a second opportunity, they should exercise due diligence and make their tax-saving with a lot of care. In this article, we shall discuss some of the common mistakes that investors tend to make when doing tax-saving investments.

Avoid acting in haste: Now that you have got three additional months, do not once again leave the task of

SBI MF, DSP MF open small-cap funds for lump sum flows amid correction

SBI Mutual Fund (MF) and DSP MF have opened up their small-cap funds for accepting lump sum investments amid the sharp correction in valuation of these stocks in the recent market sell-off.

Lump sum investments are like tactical infusions that one can make at any point of time, based on his view. They differ from systematic investments that are routed through SIPs on a monthly basis.

Starting Monday, SBI Small Cap Fund will allow lump sum investments till it receives net inflow of Rs 1,000 crore. SIPs were allowed in the scheme with certain caps.

From April 1, DSP MF has decided to revoke the temporary suspension of lump sum investments in units of DSP Small Cap Fund.

“Over the last two years, the S&P BSE Small Cap TRI (total return index) has fallen cumulatively by 56 per cent. We currently have the ability to invest in great businesses