Personalized, helpful outreach can go a long way.
6 min read
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As Instagram passes the ten-year mark, the social media app has become more popular than ever, especially for businesses: A third of all Instagram Stories come from business accounts, and 20% of these posts elicit at least one direct message from a consumer.
While new video filters and widgets roll out each month to help us create better content and express ourselves, the app’s most lucrative feature is one that entrepreneurs may easily overlook: Direct messaging.
Business owners and consumers alike are becoming increasingly comfortable with conversation within the direct messaging function. This is a big opportunity if you’re just getting started with a new product or service and need a scrappy, zero-cost outreach strategy.
With direct messages, you can privately build your network and even pitch your