Day: March 5, 2020

Want people to remember your business’s name? These seven strategies can help.

6 min read

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The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound

A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.

So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names:

  • Rhyme
  • Unusual spelling
  • Onomatopoeia
  • Initial hard consonant
  • Wordplay
  • Brand-name fit

Let’s look at a few in greater detail, along with some other factors that influence memorability.


This isn’t in the above list, but it’s

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Opinions expressed by Entrepreneur contributors are their own.

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Adani Ports and Special Economic Zone (APSEZ), the leading ports and logistics company, surged over 1.5 per cent on Thursday after the company’s Board of Directors declared an Interim of Rs 3.20 per equity share.

“The Board of Directors of the Company at its meeting held on March 4, 2020, has declared an Interim of Rs 3.20 (160 per cent) per equity share of Rs 2 each for the financial year 2019-20,” Adani Ports said in its press release.

Record date for the payment of interim has been fixed on March 17, 2020. The said interim dividend will be remitted on and after Thursday, March 19, 2020 and will be paid within the timelines stipulated under the Companies Act, 2013, the company informed.

At 09:37 am, the stock was trading at Rs 348.55, up 0.66 per