Want people to remember your business’s name? These seven strategies can help.
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A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names:
- Unusual spelling
- Initial hard consonant
- Brand-name fit
Let’s look at a few in greater detail, along with some other factors that influence memorability.
This isn’t in the above list, but it’s