Day: March 10, 2020

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.


5 min read

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The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound

Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s a rule, and no one remembers why it started. This applies to everything from how businesses are run to color choice and typography to


As every small business owner can vouch for, ups and downs are par for the course when it comes to running a small business. Sometimes, even with a sound business plan, a loyal set of customers and a great product in place, a small business can go through difficult times, due to market conditions or other factors that are out of our control.


Chandrakant Salunkhe, president of the Chamber of India, said that over 9 lakh micro, small and medium enterprises (MSMEs) have shut down in the last 18 months. According to a (RBI) report, 1.92 lakh MSMEs were categorised under the Framework for Revival and Rehabilitation of MSMEs between October 2018 and March 2019. This initiative allows stressed MSMEs to seek relief and concessions in a bid to recover from financially difficult times.


These are staggering numbers, which


Faced with a potential fall in exports owing to the outbreak, the is stepping up promotional activity to boost consumption within the country.


Industry officials and officials are hopeful that this way, carry-over stocks can be liquidated and domestic consumption can make up for export losses.



“A brand campaign to showcase Assam tea has been rolled out in Odisha and more such campaigns will come up in major tea consuming states as well shortly,” A K Ray, deputy chairman at the told Business Standard.


States which have been shortlisted include Gujarat, Rajasthan, Uttar Pradesh, Bihar, Haryana.


Ray said that the idea is to boost volume sales of superior quality tea which is priced higher.


“We will promote consumption of good quality tea among consumers in these states and


US stock indexes opened more than 2 per cent higher on Tuesday as hopes of coordinated policy easing to avert a global recession calmed investor nerves a day after the biggest market rout since the financial crisis.


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The Industrial Average rose 601.98 points, or 2.52 per cent, at the open to 24,453.00 and the S&P 500 opened higher by 66.92 points, or 2.44 per cent, at 2,813.48. The Nasdaq Composite gained 269.09 points, or 3.38 per cent, to 8,219.76 at the opening bell.