Day: March 13, 2020

Here’s how companies and brands can create viral marketing content on platforms like TikTok.

1 min read

Opinions expressed by Entrepreneur contributors are their own.

Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means to be an entrepreneur and how today’s social media platforms are being leveraged to create impactful content that goes viral. 

Ma and The Playbook host David Meltzer share their thoughts on how to identify which trends are the important ones to follow, how brands are using emerging social media platforms like TikTok and why you need to adapt your content for specific platforms and audiences. Ma also provides his best bit of advice for someone who wants to get involved in TikTok but doesn’t know how to go about it.

Related: How FanDuel Has Evolved in the Wake of Legalized Sports

Every year, the professional wordsmiths and gatekeepers of various dictionaries announce their lists of new words deemed to be in sufficiently wide use as to warrant their blessing and inclusion. Among Merriam-Webster’s new words and phrases of 2019 were deep state and fatberg (a portmanteau of fat and iceberg, describing a large mass of fat and solid waste that collects in a sewer system). Gig economypain point, and haircut, in the business sense of an asset suffering a loss in value, also got in.

I’d like to propose an alternate list: words that we should consider retiring. Not that they should be deleted entirely from the English language, of course, but just moved out of popular usage. And at the top of my list is manager.

The word has had a long and useful run. In the days when industry dynamics were more predictable,

Want to hold on to top talent? Check in before they check out.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Every organization’s secret weapon is its employees. The 2019 Work Institute’s Retention Report highlighted that more than one in three workers would voluntarily quit their jobs each year by 2023. That’s why the stay interview, which seeks improvements in the employer-employee relationship through a kind of real-time fact-finding mission, is today’s optimal workforce-retention tool. Although without a culture of trust that nurtures honest and transparent feedback, stay interviews won’t be nearly as constructive.

Accenture managers, as one example, have been renowned for probing their staff’s professional goals and checking in with them about their quality of work-life balance. To make a powerful impact on retention rate, organizations must integrate stay interviews alongside more traditional tools like surveys that measure engagement. 


The mutual fund (MF) investors got some respite on Friday, with the staging strong recovery. Over the last one-month period, major equity categories had seen sharp declines of 17-20 per cent with reeling from Coronavirus scare.

Large-cap schemes have seen one-month negative returns of 20 per cent. Mid- and small-cap schemes have seen over 17 per cent hit on net asset values (NAVs) in same period.

The above return scorecard is likely to improve after logged their largest-ever single-day recovery on Friday after falling as much as 10.8 per cent in intraday session. The Nifty closed 3.8 per cent higher on Friday.

However, the investor sentiments had turned weak amid the recent market selling.

“Client queries have been on the surge, as investors want to know whether they should redeem their investments or stay