Don’t overlook the role branding plays in your business’s success.
5 min read
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Not so long ago, if somebody mentioned owning a startup, you could assume it was all about a nifty app or gizmo. But these days, food is the new tech. While food and beverage categories have always had a steady stream of newcomers, the arrival of shared commercial kitchens, in particular, has given entrepreneurs a place to create, iterate and rapidly whip up epicurean delights at relatively low cost (and in compliance with state and local regulations).
The renaissance has been inspiring, but as we’ve seen at our branding company CBX, it has also translated into a ferocious competition for customers’ attention among fledgling brands. To stand out, startups need to raise their game in basic brand-building,