Day: March 21, 2020

Hummus has taken America by storm, and it isn’t stopping anytime soon.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made of just chickpeas, lemon, tahini, olive oil and garlic has been eaten in Egypt and the Levant since at least the 13th century, where the earliest known recipe for a pureed, spiced chickpea dish was found in Cairo.

But over the last 10 years, it’s become a downright craze, earning prime real estate in grocery stores and refrigerators and even inspiring meme fandoms. This is probably due, at least in part, to PepsiCo taking over as Sabra’s parent company in the early aughts. Between 2008 and 2010, Pepsi flooded the U.S. with samples of Sabra hummus, thus

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In a recent survey, 80 percent of global consumers said they thought businesses should play a role in addressing social problems. Accordingly, spending on cause-related marketing has grown from US$816 million in 2002 to $2.14 billion in 2018.

Business leaders can be a powerful force for good — especially during a crisis. As leaders forge their way through the challenges COVID-19 is bringing and plan for what is likely to be an extended recovery, it’s important for them to be aware of the strengths and limitations of cause-related marketing.

Generally, there are two approaches to cause-related marketing: making monetary donations and providing in-kind donations (the latter involves contributing products, services, or expertise).

Past research has suggested cause-related marketing efforts

Our mission as entrepreneurs: Stay resilient, connected and helpful in face of a global crisis.


3 min read


Last week, I felt lost. I thought about the stories we tell at Entrepreneur—of people driven by passion and purpose, and navigating a world of seemingly endless opportunity—and wondered if they’d still resonate in a coronavirus world.

What is Entrepreneur now, I wondered? What even am I?

But then I did what I always do: I started talking to entrepreneurs. They told me amazing stories—of scrambling new products to market, of rethinking businesses, of immense generosity. I saw innovation. I saw optimism. I saw leadership. And I realized two things:

1. Coronavirus doesn’t stop us. It only alters our path.

2. We need to stay together as a community of entrepreneurs, now more than ever.

Then, my and Entrepreneur’s mission became clear.

Here is what I can promise:


have rebounded from the low levels seen yesterday, with the metal commanding a huge premium following scarcity in the physical Premium for spot delivery rose to around 3 to 4 per cent today.


The reason for this is that at lower prices, demand was quite high while supplies were limited. Even silver micro futures (1 kg) on the MCX, which can be used by retail investors to take deliveries, is quoting at a premium, indicating that market doesn’t have enough floating stock of the white metal.



There was a spurt in demand when silver was trading below Rs 34,000 per kg. However, dealers who had bought the metal when prices were high a week or two ago, preferred to hold their stocks till they could get a premium and curtail losses Imports too have reduced with major supplying