Hummus has taken America by storm, and it isn’t stopping anytime soon.
4 min read
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It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made of just chickpeas, lemon, tahini, olive oil and garlic has been eaten in Egypt and the Levant since at least the 13th century, where the earliest known recipe for a pureed, spiced chickpea dish was found in Cairo.
But over the last 10 years, it’s become a downright craze, earning prime real estate in grocery stores and refrigerators and even inspiring meme fandoms. This is probably due, at least in part, to PepsiCo taking over as Sabra’s parent company in the early aughts. Between 2008 and 2010, Pepsi flooded the U.S. with samples of Sabra hummus, thus