Day: March 22, 2020

From marketing to mission statements, the tools and techniques you need to change your narrative.

Opinions expressed by Entrepreneur contributors are their own.


In our modern marketing landscape, brands cannot afford to exist as just another faceless entity. They need to have a powerful story that sells who they are and allows them to appeal to their target audience. While most brands understand this basic need to tell a story, many fail to succeed on the execution. Thankfully, brands that are failing at their current storytelling efforts tend to share a few common issues (see below), ones that can be identified and fixed with the right tools and techniques.

1. Your marketing isn’t memorable

Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection. A study in the UK found that while


firms reported a 14 per cent increase in the premium collection to Rs 1.73 trillion during April-February this financial year, according to the Regulatory and Development Authority of India (Irdai) data.


As many as 34 companies had collected a total premium of over Rs 1.52 lakh crore in the same period of 2018-19.



Public sector insurance firms witnessed a rise of 11 per cent in their premium income at Rs 76,369.72 crore during the first 11 months of 2019-20, the data showed.


The two specialised public sector companies, AIC and ECGC, reported a 25 per cent jump in the collection at Rs 10,032.72 crore in the period.


Private sector providers collected a total premium of Rs 97,072 .18 crore during April-February 2019-20, up by 17 per cent a year ago.


The “evolving” insolvency law is a kind of “Swachhata drive” to clean up non-performing assets as well as put companies in the hands of capable and credible people, according to chief M S Sahoo. Around 3,600 companies have been admitted under the (IBC) so far.


While acknowledging that the Code is still evolving, Sahoo said authorities are conscious of the emerging needs.



“As and when they find a problem, they try to address it as expeditiously as possible. The insolvency professionals, creditors, NCLT, — all are on a steep learning curve. The Supreme Court has been settling matters at a quick pace. I believe the road to success is always under construction,” he told PTI in a recent interview.


Sahoo is the chairperson of the Insolvency and the Bankruptcy Board of India (IBBI),

The of India Limited (MCX) has permitted its members to shift trading terminals to any place other than disclosed to the exchange earlier effectively meaning they also can do all trading from home. This facility has been given till 30 April or any other date that the exchange notifies.

The decision has been taken as a preventive measure in view of government stopping modes of transport even within the city.


The exchange has prescribed guidelines for opting this facility which members have to comply.

Under this the exchange has asked the Members to frame an internal policy clearly mentioning the controls & checks put in place to prevent any unauthorised trading activities, constitute a mechanism for the monitoring of such terminals and they are used by approved users only. For any improper use, members will be liable, said the exchange circular.

The exchange