From marketing to mission statements, the tools and techniques you need to change your narrative.
Opinions expressed by Entrepreneur contributors are their own.
In our modern marketing landscape, brands cannot afford to exist as just another faceless entity. They need to have a powerful story that sells who they are and allows them to appeal to their target audience. While most brands understand this basic need to tell a story, many fail to succeed on the execution. Thankfully, brands that are failing at their current storytelling efforts tend to share a few common issues (see below), ones that can be identified and fixed with the right tools and techniques.
1. Your marketing isn’t memorable
Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection. A study in the UK found that while