Day: March 23, 2020

Too many startup leaders deny the difference quality marketing makes and what they can afford.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 percent

That’s a shame, given that marketing brings in more money than it costs. A Nielsen study revealed an average return on investment of $1.09 for every dollar spent getting offerings in front of clients. Remember, that’s an average. With a little planning, marketing can deliver serious returns for even the smallest of startups.

Getting entrepreneurs to invest in marketing begins by knocking down common misconceptions around it. Here are the top three.

Lie No.

A PwC survey of CFOs conducted during the week of March 9, 2020, in the U.S. and Mexico reveals 80 percent are concerned the coronavirus global health emergency will lead to a global economic recession. More than half believe the outbreak could have a significant impact on their business operations (54 percent) and will decrease their revenue or profit (58 percent).

This outlook is amplifying the pessimism identified by CEOs in PwC’s 23rd Annual Global CEO Survey. In late 2019, before the first coronavirus cases had been reported, more than half of the CEOs surveyed believed the rate of global GDP growth would decline in 2020. Only 27 percent of CEOs reported feeling “very confident” in their companies’ prospects for revenue growth over the next 12 months — a low not seen since 2009.

Amid record levels of uncertainty, C-suite leaders will be faced with daily — even hourly

It serves as an online resource to understand the coronavirus outbreak, but Google’s website isn’t what the Trump administration described.

2 min read

This story originally appeared on PC Mag

Google’s website to guide Americans through the coronavirus outbreak has gone live.

It dishes out information and data updated regularly. Google reveals top searches related to the coronavirus, but it also put forth several items that focus on education and prevention. When visiting Google’s website, you’ll see a standard information card explaining COVID-19 and how it spreads. Google then directs users to visit the Centers for Disease Control and Prevention and the World Health Organization, as they’re trusted experts on the matter.

Further, the website includes several clips highlighting important information and state-specific links to understand measures being put in place at the local level. There’s also an entire section dedicated to tips on working remotely

Investor wealth took a massive beating of Rs 14.22 lakh crore on Monday as went into a tailspin, dropping a whopping 3,934.72 points as lockdown in several states sent jitters to investors.

Sentiment turned extremely negative after several Indian states announced lockdown following rise in the number of coronavirus cases.

As the benchmark indices posted their worst ever one-day crash, the market capitalisation of BSE-listed companies too plunged Rs 14,22,207.01 crore to Rs 1,01,86,936.28 crore.

In the first hour of trade on Monday,the benchmark indices cracked over 10 per cent, triggering a 45-minute trading freeze as coronavirus-led lockdowns across the world stoked fears of a massive global recession.

Axis Bank was the top loser in the Sensex pack, dropping over 28 per cent, followed by Bajaj Finance, IndusInd Bank, ICICI Bank, Maruti and L&T.