Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.
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It’s easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you’re doing wrong and how to do it right.
Google vs. Microsoft
The biggest difference between Google and Microsoft is reach: Google is larger than Microsoft, which includes Bing, Yahoo and AOL traffic in its network. According to Statista, that difference is around 63 percent market share for Google and 25 percent market share