Day: March 27, 2020

Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.

Opinions expressed by Entrepreneur contributors are their own.


It’s easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you’re doing wrong and how to do it right. 

Google vs. Microsoft

The biggest difference between Google and Microsoft is reach: Google is larger than Microsoft, which includes Bing, Yahoo and AOL traffic in its network. According to Statista, that difference is around 63 percent market share for Google and 25 percent market share

On December 3, 2019, a remarkable event took place in a hotel ballroom in Addis Ababa, Ethiopia. Forty top national leaders from every major political tendency, region, and ethnic and religious group stood on the stage — in front of national and international dignitaries and media, and broadcasting live to an even wider audience — and held hands and read a declaration of the actions they would take, together, to improve the country’s future. The moment was extraordinary because the leaders explicitly demonstrated a capacity and willingness to work together that was in sharp contrast to the violent fragmentation that had persisted in the country after years of political unrest.

They had spent the previous two hours presenting the conclusions of Destiny Ethiopia, the work they had been doing together for seven months to figure out what was possible for Ethiopia by developing four scenarios of the future. The

The vice president of social impact, sustainability, diversity and inclusion at Sephora offers advice on how to improve your company’s social impact.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


Corrie Conrad believes doing good is good for business. As Sephora vice president of social impact, sustainability, diversity and inclusion, she’s particularly proud of the company’s recent We Belong to Something Beautiful campaign, “which is a public statement manifesto of our commitment to inclusion beyond just wanting to do better,” she says. “It’s a commitment to do more around our inclusion activities.”

Sephora launched a program called Bold Beauty for the transgender and gender-nonconforming community through its Classes For Confidence program. It also provided gender pronoun buttons to all of its teams in every store because they believe representation matters.

Conrad says companies have a really unique opportunity to use their strengths for the


The Coronavirus-triggered lockdown is likely to lead to higher downgrade pressures for domestic corporates with over Rs 2.59 trillion worth of corporate debt papers already getting downgraded in February, a 15-fold jump compared to previous month’s quantum.


This is the highest amount of downgraded corporate debt papers in nine months. However, it could not be ascertained whether the data has adjusted for multiple downgrades of same security.



In recent months, downgrade pressure had shown signs of easing as value of such debt papers had slipped to 15-month low in January at Rs 17,129 crore, showed data from (Sebi).


ALSO READ: Coronavirus pandemic: The strengths and weaknesses this crisis lays bare


Debt market participants say that while the Reserve Bank of India’s (RBI) Rs 3.74 trillion liquidity-enhancement will help good-quality corporates find