April 2020

Run more effective email marketing campaigns and hit more leads with a verified list.

2 min read

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An email subscriber list is an essential asset to any company that does business online. Whether you’ve built your email list through paid acquisition or list-building techniques on your site, that list is very likely a core element of your digital marketing strategy. But what if your list experiences high bounce rates? When your emails can’t get through to customers, they’re a waste of time and money — both of which are not abundant these days. If your email campaigns aren’t quite what they used to be, you may have a large number

The (Covid-19) disruption and the subsequent lockdown imposed by the government had a significant impact on the non-life industry’s premiums for the month of March.

The motor and health segment led the decline in premiums for the industry as the month of March saw premium for the industry decline by as much as 9 per cent. Motor segment saw a 7 per cent decline in premiums, while health registered an 11 per cent decline in premiums.

Credit segment’s premiums declined 42 per cent, while premiums in the personal accident segment witnessed 53 per cent decline.

ALSO READ: HUL Q4 consolidated net profit slips 3.56% YoY to Rs 1,515 crore

For the full year, however, the industry registered a 12 per cent growth in premiums with motor and health segments showing marginal increase in premium collection.

Join our expert Neil Gordon as he discusses providing customers incredible value and building trust.

2 min read

Opinions expressed by Entrepreneur contributors are their own.

With so much noise out there right now, it can feel harder than ever to attract more clients, more customers, and more followers as a whole. Add to that how everyone has collapsed into a scarcity mindset, and people seem to be clinging to their money in a way that may seem like making money as a company is impossible.

What some people do during times like these is to just post as much content as they can on social media and hope that someone will find them. What others do is try to generate leads by asking for email addresses in exchange for value. But what these folks are overlooking is a key strategy that is a sweet spot in

Thirteen shops have been shut and over 40 people put under quarantine in Azadpur the past few days, as Covid-19 spread across one of India’s biggest wholesale markets.

What is heartening though is that so far there hasn’t been any major impact on the supplies and sale of fruits and vegetables. On Thursday, some 6,000 tonnes of perishables arrived at the mandi, which is quite near the normal levels.

On Wednesday, around 5,000 metric tonnes of fruits and vegetables arrived at the According to rough estimates there are over 400 big shops in Azadpur while the number of small shops is much more.

Adil Ahmed Khan, chairman of Azadpur APMC, said there wasn’t any unusual increase in prices as supplies were enough to meet demand. He said as per the district administration, 15 persons have been infected

Make the information they’re looking for easy to find.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

When a visitor lands on your , not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. We find that a lot of users scan a webpage to determine whether it’s worth reading, or simply to find the piece of information they’re looking for.

Of course, I believe in creating carefully crafted . But that’s not enough to optimize readibility. I have strong beliefs on how information is best digested, and below are some secrets that have served me well.


Both readers and love lists. You often see rich snippets of lists appear in the top positions on search engines. Lists can be numbered or

Senior executives, accustomed to annual performance reviews and 360-degree assessments, can be quick to acknowledge that certain aspects of their leadership style need more work. These might include having better time management skills, being more empathetic with coworkers, or focusing more on their team. The reviews represent an exercise in self-awareness that most leaders perform believing they can accurately figure out the areas in which they need to improve.

But what happens when you ask the members of their team what they think the boss should work on to be a more effective leader? The results are both unexpected and revelatory, and have implications not only for a leader’s performance but also for that of his or her company.

Consider the example of Stephen (not his real name), the CEO of a 100-year-old organization that is navigating a fundamental shift in its business model. A dynamic speaker who radiates authenticity