April 1, 2020

SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it. 

The job of SEO, then, is to direct that content to ensure it is seen. So in that respect, PR and SEO are best friends. As my friend Dan Posner, business development lead for Big Leap, likes to put it: “PR and SEO are like diet and exercise. Why would you attend to one without the other?” I agree. 

Since Google updated its core algorithm in September, SEO practices

Six changes in tax rules that come into effect today


This financial year, taxpayers will be able to choose between two sets of slab rates and pay their taxes accordingly. They could either opt for the new rates announced in Budget, or stick to the existing slabs. Under the new regime, there is no on annual income up to Rs 2.5 lakh, while 5{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} is payable on income above Rs 2.5 lakh and up to Rs 5 lakh, and 10{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} on income over Rs 5 lakh and up to 7.5 lakh. For income betwen Rs 7.5 lakh and Rs 10 lakh, tax has to be paid at a rate of 15{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}. Income between Rs 10 lakh and Rs 12.5 lakh attracts 20{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} tax, while 25{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} tax is payable in the Rs 12.5 to Rs 15 lakh bracket. Anything above Rs 15 lakh attracts 30{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} tax. These rates are lower than those prevailing under the old

Commodity traders urge Sebi to restore trading hours till 11.30 pm


Commodity traders have asked India’s regulator to restore trading hours till 11.30 pm to contain trading volatility and losses seen after the coronavirus pandemic since December 2019.


Narinder Wadhwa, president of Commodity Participants Association of India (CPAI), said in a letter to Santosh Kumar Mohanty, executive director and whole-time director of Securities and Exchange Board of India (Sebi), said the request is based on an opinion poll of its members who voted for restoration of the original trading timing.



After the government imposed a nationwide lockdown to prevent the spread of the coronavirus, reduced the trading hours on commodity to 9 am-5 pm from the earlier 9 am-11:30 pm to help exchange employees and traders practise social distancing.


However, the shortened trading hours, the association claimed, have increased their risks and thus, the possibility of losses.