Surviving launch day doesn’t mean you’re out of the woods. In fact, your greatest pitfalls might lie ahead.
5 min read
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Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run.
Keep an eye out for these missteps as you endeavor on your newest venture.
1. Failing to do research
A CBInsights study shows that 42 percent of startups fail because they don’t address a market need. Tackling a problem that’s interesting to solve may be fun, but it isn’t a path to success.
Before you invest in your business idea, ask yourself what problem