April 4, 2020

Launching a New Site? Make Sure You Understand Digital ADA Compliance

Any business’s online presence must comply with the Americans With Disabilities Act.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps.

The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued when disabled users find themselves unable to fully use their websites. Domino’s especially has faced negative press.

Even without lawsuits, failure to

Using technology to rewire a food business

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey.

Roberto Martínez, CEO of PepsiCo Foods Mexico, is acutely aware that the way people buy snacks and packaged foods is changing rapidly, due to digital transformation in the retail industry. In the spring of 2019, Martínez took over as CEO after more than 20 years at the company. He oversees its food brands, including Quaker, Gatorade, Sabritas (chips, nuts, and similar snacks), and Gamesa (cookies and other baked goods). The beverage division of PepsiCo Mexico is run separately.

Within a month and a half of taking the top job, Martínez announced a US$4 billion investment across four main areas: agriculture, infrastructure, sustainability, and community. A common theme in those investments is digital technology, which Martínez sees as critical to

Oil rises for the second day on hopes of Saudi-Russia output deal

Crude futures surged for a second day on Friday, with both US and Brent contracts posting their largest weekly percentage gains on record due to hopes that a global deal to cut crude supply worldwide will emerge early next week.

On Thursday, oil staged its largest one-day rally in history on prospects for a cut in supply equivalent to anywhere from 10 per cent to 15 per cent of world demand. The sharp rebound from weeks of losses came after US President said Russia and will negotiate to end a price war that slashed prices last month by more than half. Trump said the United States has not agreed to cut its output.

The rally continued Friday, with Brent crude futures jumping 13.9 per cent, or $4.17 a barrel to settle at $34.11. Brent soared as much