There’s never been a more crucial time to message your brand carefully.
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The current COVID-19 pandemic has created enormous challenges for the business community, including those in the advertising industry. Amidst the huge human toll and ongoing suffering, businesses are having to change the way they operate, as well as the way they market their products and services.
Given the gravity of the current situation and the worldwide panic surrounding it, it’s easy for advertisers to make critical mistakes — blunders that could stay with them long after the coronavirus crisis has passed. Here are five things all advertisers should consider when navigating the tricky waters of the COVID-19 pandemic.
1. The public is deeply worried.
Marketing in the midst of a global pandemic is always a delicate proposition. First and foremost, you need to know where people are coming from and