Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them.
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The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them.
To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of Smart Insights published an in-depth study on the topic, gathering information from several email-service providers. Here’s what he found after analyzing hundreds of millions of