April 6, 2020

3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them.

5 min read

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The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them. 

To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of Smart Insights published an in-depth study on the topic, gathering information from several email-service providers. Here’s what he found after analyzing hundreds of millions of

Keeping pace with Africa’s fast-changing competitive landscape

The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey.

Nigeria is widely viewed as coming late to the mobile money revolution that swept East Africa in the 2010s. But transferring money today in Nigeria, Africa’s largest economy, could scarcely be easier — shopkeepers, tradespeople, department stores, satellite TV companies, and nearly every other merchant accepts payment via mobile phone transfer.

That’s in large part thanks to Guaranty Trust Bank (GTBank), which, under the leadership of Segun Agbaje, helped popularize money transfers based on unstructured supplementary service data, a communications protocol used for mobile financial services. The industry has since moved into app-based transfers, and the Nigerian central bank recently approved the first licenses for mobile wallets, the latest step in a digital revolution transforming banking across the continent.

Railway deal, coronavirus’ disruption of global trade to weigh on Concor

The Container Corporation of India (Concor) stock has shed 49 per cent since the highs of February on worries related to the purchase of land from the railways and the disruption caused by the outbreak of Covid-19 on

Even before the current meltdown, the stock was on a downtrend due to a possible Rs 8,000-crore deal with the Indian Railways, which entails buying the latter’s land on which the containerised cargo transporter operates a majority of its terminals.

The immediate impact, however, is from the demand slowdown due to disruption of the export-import trade which accounts for a majority of Concor’s revenues.

Analysts at ICICI Securities have lowered their volume estimates for 2020-21 and 2021-22 by 6 per cent each. The other worry for the company, which dominates the country’s container rail freight business, is higher competitive