You’ve got to stay focused on a single market until you prove loyalty and expertise.
5 min read
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Digital marketing agencies are some of the top businesses in the entrepreneurship sphere. It’s estimated that the digital marketing software industry will grow by 15.2 percent by 2025, and it was already estimated at $35.24 billion in 2017. For newcomers to the digital marketing scene, it can be challenging to establish authority right off the bat with so much competition in the space unless there’s something about your product or service that has a clear competitive advantage.
It comes down to finding a particular marketing niche, and this has to be a bit more specific than “startups.” Serve a very specific type of company, and take extra care of your clients to prove your investment in that niche. If you’re looking