April 9, 2020


5 min read

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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is:

  1. Put up a webinar registration page.
  2. Drive traffic to the registration page with an email invitation.
  3. Hold the webinar.
  4. Make a special offer at the close of the webinar.
  5. Follow up with emails reminding attendees and registrants of the special offer.

The biggest problem with webinars is that more and more companies are producing them. That means the web is getting cluttered with them, making it more difficult to get attention for your event. Build your


With the coronavirus-related lockdown hitting cash flows, many companies have announced salary cuts and even layoffs. This has had a knock-on effect on systematic investment plans (SIPs) of mutual funds, with many investors looking to pause or stop them.


If you wish to pause your SIP, check with your fund house whether it offers this facility. Only a limited number of fund houses do so at present. Many that don’t have the pause facility at all are scrambling to offer it at the earliest, as it works in their favour if their customers pause, and not stop.



The number of months for which you can pause varies from one fund house to another. “In our case, can be paused for a minimum of one month and a maximum of three months. The pause tenure cannot exceed three months,” says


Norms for asset quality and provisioning should be kept on hold for the last financial year to support banks as they the help the country during a three-week lockdown for the coronavirus, director Satish Marathe has said.


Marathe, in a letter to Prime Minister Narendra Modi, said the lockdown and the economic slowdown before it have disrupted manufacturing units and crippled supply chains of all businesses.


As a part of package to revive businesses, rules relating to downgrading of borrower accounts, reporting to credit information companies should be suspended for FY20, said Marathe as industries and businesses in India are primarily financed by bank credit unlike in developed countries where it is supported by the entrepreneurs.


Banks should be allowed to reschedule all borrowal accounts, wherever necessary, without the same being downgraded, the RBI director said, adding banking


Horticulturists are incurring huge losses, with the forcing the closure of several mandis and disrupting transport to functioning According to a research report by Credit Suisse, “With the rabi harvest season now in full swing, market arrivals should have be picking up for crops such as wheat, pulses, and summer fruits like mangoes. However, despite anecdotal evidence of a bumper harvest, market arrivals are down 50-95 per cent compared to year-ago levels.”


Neelkanth Mishra, Research Analyst, Credit Suisse said, “Only a fraction of the nearly 7,000 wholesale in India are reportedly functioning. For non-perishable output like wheat and pulses there are options but for perishables like vegetables and fruits, this disruption means lower incomes for farmers (nowhere to sell: some feeding spinach to cows), even as consumers face scarcity.”



The issues at many mandis especially those handling vegetables