April 9, 2020

8 Steps to Webinar Success


5 min read

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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is:

  1. Put up a webinar registration page.
  2. Drive traffic to the registration page with an email invitation.
  3. Hold the webinar.
  4. Make a special offer at the close of the webinar.
  5. Follow up with emails reminding attendees and registrants of the special offer.

The biggest problem with webinars is that more and more companies are producing them. That means the web is getting cluttered with them, making it more difficult to get attention for your event. Build your

Pausing SIP set to become simpler; more fund houses to offer option


With the coronavirus-related lockdown hitting cash flows, many companies have announced salary cuts and even layoffs. This has had a knock-on effect on systematic investment plans (SIPs) of mutual funds, with many investors looking to pause or stop them.


If you wish to pause your SIP, check with your fund house whether it offers this facility. Only a limited number of fund houses do so at present. Many that don’t have the pause facility at all are scrambling to offer it at the earliest, as it works in their favour if their customers pause, and not stop.



The number of months for which you can pause varies from one fund house to another. “In our case, can be paused for a minimum of one month and a maximum of three months. The pause tenure cannot exceed three months,” says

Vegetable, fruit arrivals at mandis drop by up to 95{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} despite bumper crop


Horticulturists are incurring huge losses, with the forcing the closure of several mandis and disrupting transport to functioning According to a research report by Credit Suisse, “With the rabi harvest season now in full swing, market arrivals should have be picking up for crops such as wheat, pulses, and summer fruits like mangoes. However, despite anecdotal evidence of a bumper harvest, market arrivals are down 50-95 per cent compared to year-ago levels.”


Neelkanth Mishra, Research Analyst, Credit Suisse said, “Only a fraction of the nearly 7,000 wholesale in India are reportedly functioning. For non-perishable output like wheat and pulses there are options but for perishables like vegetables and fruits, this disruption means lower incomes for farmers (nowhere to sell: some feeding spinach to cows), even as consumers face scarcity.”



The issues at many mandis especially those handling vegetables