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Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their computer screens. A typical sales funnel for a content marketing campaign incorporating a free webinar is:
- Put up a webinar registration page.
- Drive traffic to the registration page with an email invitation.
- Hold the webinar.
- Make a special offer at the close of the webinar.
- Follow up with emails reminding attendees and registrants of the special offer.
The biggest problem with webinars is that more and more companies are producing them. That means the web is getting cluttered with them, making it more difficult to get attention for your event. Build your