3 min read
If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this?
The answer: Yes, but you need to think differently about your offering and your approach.
To dig into the details, I arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch.
Dwaynia Wilkerson runs the content writing company Prose and Pens; she gets most of her clients through cold pitches, but is nervous about pitching now. Adam Bornstein, an Entrepreneur magazine columnist and cofounder of Pen Name Consulting, gave Wilkerson some ways to rethink her approach.
Three major takeaways:
1. Think of your pitch as a service, not just a way to get business
Consider what your potential clients are going through right now. They’re scrambling, they’re concerned about their business,