April 11, 2020


3 min read


If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this?

The answer: Yes, but you need to think differently about your offering and your approach.

To dig into the details, I arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch.

Dwaynia Wilkerson runs the content writing company Prose and Pens; she gets most of her clients through cold pitches, but is nervous about pitching now. Adam Bornstein, an Entrepreneur magazine columnist and cofounder of Pen Name Consulting, gave Wilkerson some ways to rethink her approach.

Three major takeaways:

1. Think of your pitch as a service, not just a way to get business

Consider what your potential clients are going through right now. They’re scrambling, they’re concerned about their business,


premiums are set to rise as non-life insurance and standalone firms scurry to revamp their products to include the modifications mandated by insurance regulator Insurance Regulatory and Development Authority (IRDAI).


The rise in premiums could be in the range of 5-25 per cent, depending on the features that each insurance company adds on its products. Insurance firms have been given time till September 30 to include modifications mandated by the regulator. From October 1, the products must have the suggested modifications of the regulator.


Insurers are using this time to revamp their offerings by adding new features and standardising products, according to IRDAI’s guidelines. They will launch the revamped products with a higher price within 2-3 months.


“The regulator has called for some changes in health products to bring standardisation in the exclusions and include certain diseases.

The Union labour and employment ministry has set up control rooms across the country to receive and address on a war-footing, the grievances of workers who have been denied wages or retrenched during the national

The labour ministry has made public a list of 60 officers — essentially labour commissioners in 20 regions across the country — along with their e-mail address and contact numbers. They will deal with distress calls from workers who are working under the ‘central sphere’.


This comes as a time when there is growing discontentment among workers living in shelter homes or relief camps in various states. On Friday, hundreds of migrant workers from such camps in Surat, Gujarat took to the streets to demand logistical arrangements for them to return home. The workers, who went to the extent of torching vegetable carts, also asked for wages to be paid


The has cautioned market intermediaries against malicious cyber attacks amid increased usage of mobile phones and tabs in the wake of the to contain the Covid-19 pandemic.


ALSO READ: Coronavirus LIVE: Global death toll crosses 100,000; US, Italy worst hit



Many organisations have switched to work-from-home, due to outbreak of the pandemic, with employees using mobile phones, tabs and personal laptops in order to maintain business continuity.


This has resulted in unprecedented increase in dependency on digital means by many folds and resulting in many operations that may possibly be under remote monitoring mode.