April 12, 2020

There Is More to Growth-Hacking Than You Know

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing.

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Opinions expressed by Entrepreneur contributors are their own.

Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience.

Wu and The Playbook host  David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses over a “traditional” education, how to master content distribution by mastering the mediums where your targets consumers are and some of the most common mistakes personal brands make when trying to monetize their following.

Related: The Riches Are in the Niches

A test for leaders: Creating certainty amid uncertainty

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job?

And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out of the swirl of reading relentlessly grim headlines (“doom-surfing,” as I’ve heard it called) to focus instead on their jobs, even with the added burdens of working from home and perhaps looking after children.

Understanding that creating a semblance of certainty is among the most important tasks leaders can undertake

HUL, the superstock? Safe haven demands, better earnings attract investors

In a world where growth is scarce, and top-notch experts are predicting a global recession and sharply cutting India’s GDP growth to multi-year lows, any company offering some stability in earnings is bound to attract investors and command premium valuation. Among the very few to do so is Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) company, which has surged 12 per cent in one month, even as the Nifty fell 13 per cent.

HUL is now trading at over 75 times its earnings for trailing 12 months ended December 2019, a 55 per cent premium to its five-year mean and five times higher than the price-to-earnings (PE) valuation of the Nifty50. At these levels, experts say there is a risk to pay such a top-dollar valuation.

Even compared to its parent Unilever, HUL looks richly valued. Ajay Bodke, CEO (PMS), Prabhudas Lilladher,