April 13, 2020

Could You Be Doing Better With Email Marketing? This Tool Helps.

Email Skript is like having a full-time email marketer for a fraction of the price.

2 min read

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There are 3.9 billion email users in the world. In other words, we’re kidding ourselves if we think email won’t remain one of the most profitable marketing channels around. But building an email marketing strategy can be time-consuming and difficult, especially for small businesses that are just starting out or are running lean. And writing the actual email messaging? That’s another skill in itself. If you need help sending promotional emails about your products, you need a tool like Email Skript to do the heavy lifting for you. Check out a quick

Investment strategy: Benefit from the collective wisdom of markets

The Covid-19 episode has given rise to uncertainty in all walks of life. While our work culture has already changed drastically, consumption patterns, too, are expected to see a massive shift. Earnings of both businesses and individuals are likely to be affected over the short to medium term. The resultant uncertainty has sent markets all over the world into a tailspin. The Indian equity markets have fallen by 38 per cent, with the benchmark Nifty 50 index going from a peak of around 12,300 to close to 7,500 within a matter of weeks.

Amid all the hysteria surrounding us today, it is easy for investors to fall prey to negative thoughts about the choices they have made until now. Witnessing the value of your portfolio built over several years erode in just a few weeks is not easy for anyone to digest. So, what should an

Covid-19 impact: March meltdown sees PMS returns dropping by up to 41{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}

The equity market sell-off has taken a heavy toll on the performance of or PMS strategies that cater to high net worth investors (HNIs), with 147 such offerings showing 3-41 per cent a decline in returns in March.

“Equity as an asset class has been battered in March. Strategies where returns have dipped 35-40 per cent can be attributed to concentrated bets in portfolios and exposure to lower-quality companies,” said Kamal Manocha, chief executive officer at PMS AIF World.

According to data sourced from PMS AIF World, several PMS offerings in multi-cap space have fallen more than their respective benchmarks. An analysis of 147 PMS strategies that have reported March returns so far, shows that 89 multi-cap PMS portfolios have fallen more than the benchmark Nifty 500.

This translates into 44.9 per cent of multi-cap investment strategies giving negative returns of more than 24.25 per