April 14, 2020

Meet the Man Behind Burger King’s and Popeyes’ Viral Marketing Campaigns


15 min read

This story appears in the
April 2020

issue of
Entrepreneur. Subscribe »

Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already, how shall we say, McDone the same thing. If Burger King simply ran ads pushing its fresh food, that wouldn’t have much impact. At worst, it would be seen as trailing its competitor.

What could it do to steer the conversation? Burger King’s marketing team started confabbing on WhatsApp, their chat tool of choice, where some of their most creative brainstorming takes place. That’s where they pulled in three agencies and worked out a plan. You likely saw the result: On February 19, Burger King released ads of its famous burger, now liberated from additives, rotting over

Examples from the world of soccer on changing jobs

On the eve of the biggest soccer match of his coaching career, Tottenham Hotspur’s manager dropped a bombshell. It was May 7, 2019, the night before Mauricio Pochettino’s team played against Ajax Amsterdam in the UEFA Champions League semifinal; the coach declared that if Tottenham won the trophy, he would leave the London club. “It should be fantastic, no?” Pochettino said. “Close the five-year chapter and go home.” Reporters asked him if he was joking (he wasn’t), and fans were stunned.

Tottenham won the semifinal but lost the final, and Pochettino stayed. In the matches after the final, the team’s performance level dropped, leading many to wonder: What if Pochettino had left? In the end, he had the decision taken out of his hands, and was sacked six months later.

Can you ever know with certainty when it’s the right time to change jobs? The world of soccer is

Too early to say cheers: Liquor stocks face risks over extended lockdown


The extension on Tuesday till May 3 will prove to be a bad hangover for liquor companies, even as their stocks bounced back recently amid expectations of some relaxation in rules governing store reopenings/distribution and a sharp fall in valuations.


After falling 26-35 per cent over a month until March, the share price of major liquor players — United Breweries (UBL), United Spirits (USL), and Radico Khaitan — has gained up to 18 per cent in April, outperforming the 4-per cent rise on the Nifty FMCG index. However, there are downside risks, which could play spoilsport for liquor



Besides discretionary consumption, liquor is exposed to the risk of excise duty increases, as many states stare at a large fiscal deficit, following the outbreak.


UBS Securities believes that despite the sharp correction in UBL and USL