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15 min read

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April 2020
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Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already, how shall we say, McDone the same thing. If Burger King simply ran ads pushing its fresh food, that wouldn’t have much impact. At worst, it would be seen as trailing its competitor.

What could it do to steer the conversation? Burger King’s marketing team started confabbing on WhatsApp, their chat tool of choice, where some of their most creative brainstorming takes place. That’s where they pulled in three agencies and worked out a plan. You likely saw the result: On February 19, Burger King released ads of its famous burger, now liberated from additives, rotting over

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On the eve of the biggest soccer match of his coaching career, Tottenham Hotspur’s manager dropped a bombshell. It was May 7, 2019, the night before Mauricio Pochettino’s team played against Ajax Amsterdam in the UEFA Champions League semifinal; the coach declared that if Tottenham won the trophy, he would leave the London club. “It should be fantastic, no?” Pochettino said. “Close the five-year chapter and go home.” Reporters asked him if he was joking (he wasn’t), and fans were stunned.

Tottenham won the semifinal but lost the final, and Pochettino stayed. In the matches after the final, the team’s performance level dropped, leading many to wonder: What if Pochettino had left? In the end, he had the decision taken out of his hands, and was sacked six months later.

Can you ever know with certainty when it’s the right time to change jobs? The world of soccer is

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Global gross domestic product will shrink by 3{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} in 2020 before recovering by 5.8{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} in 2021, according to the International Montetary Fund’s base case.


3 min read


This story originally appeared on Business Insider

The “Great Lockdown” fueled by the coronavirus pandemic will be the worst recession since the Great Depression and stands to worsen if the outbreak can’t be contained, the International Monetary Fund projected on Tuesday.

Global gross domestic product will slide by 3{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} this year in the IMF’s base scenario, assuming the pandemic threat fades in the second half of the year. Successful containment measures and strong policy support would then drive a 5.8{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} world GDP bounce in 2021, the fund said in its latest World Economic Outlook report.

The forecast trounces the 0.1{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} GDP contraction seen in 2009 during the peak of the financial crisis. US GDP is expected to shrink by 5.9{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}

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The lockdown extension on Tuesday till May 3 will prove to be a bad hangover for liquor companies, even as their stocks bounced back recently amid expectations of some relaxation in rules governing store reopenings/distribution and a sharp fall in valuations.


After falling 26-35 per cent over a month until March, the share price of major liquor players — United Breweries (UBL), United Spirits (USL), and Radico Khaitan — has gained up to 18 per cent in April, outperforming the 4-per cent rise on the Nifty FMCG index. However, there are downside risks, which could play spoilsport for liquor companies.



Besides discretionary consumption, liquor is exposed to the risk of excise duty increases, as many states stare at a large fiscal deficit, following the coronavirus outbreak.


UBS Securities believes that despite the sharp correction in UBL and USL

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