April 16, 2020

The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces


5 min read

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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

Design plays an important role in the success of your content. Long before they read your words, readers will begin judging the value of your content by its appearance.

Here, according to desktop design guru Roger C. Parker, are 10 of the most common graphic design mistakes and how to avoid them:

1. Overuse of Color

The overuse of color does a disservice to readers who print white papers on inkjet printers. Avoid solid-colored backgrounds behind the text. Such pages can cost several dollars each in ink supplies. In addition, bright colors can create distractions that make adjacent text hard to read. Finally, text set in color is often harder to read than black

Fueling your company’s urge to surge

Imagine you are a business leader operating a decade from now. Your organization has become the unassailable leader in its market. How did this happen?

In years past, you were competing head-on with several other players. Each time you tried to move ahead, your competitors kept up with you. You watched what they did, and if you noticed them doing something new, you would try it out yourself to make sure they didn’t build a lead over you.

But now, you have left your competitors behind. Your organization has been able to command higher margins and win business more easily. Suppliers and financiers beat a path to your door. The best talent wants to work for you, and you can afford to pay them more than your competitors can. If this continues, you may be able to dominate your industry for decades to come.

This story is an example of

Branded edible oil reaches only a few retailers, prices up as stocks fall


While production of continues to be in full swing due to its being an essential commodity, manufaturers are finding it hard to reach consumers at the retail level.


Lack of workers to pick up stock from distributors, transport problems and shortage of packing material are among several factors that have led to branded edible oils struggling to reach retail stores, forcing consumers to opt for unbranded ones.


“Only 20-25 per cent retailers are being reached. This is because While supply chain issues from factory to distributor level have largely been sorted, the wholesalers are not getting labourers to take the stock to retail stores. Moreover, several retailers are also not opening shops and the ones who do, shut early in the day,” said Anghsu Mallick, deputy chief executive officer at Adani Wilmar, which manufactures and ‘Fortune’ brand of in