Yes, but you need to craft a very compelling, very targeted pitch.
4 min read
During normal times, many entrepreneurs build partnerships, seek sponsorships or offer other paid opportunities. But what are we to do now, when budgets are tight and the future is uncertain? Can you still ask someone to pay for your partnership?
The answer: Yes, but you have to make a very compelling case.
To dig into the details, we arranged a coaching session between an entrepreneur and an industry expert—and filmed it so you can watch.
Anna Kachikyan is the creator of The Armenian Report, a news outlet that serves English-speaking Armenians around the world. Brands typically pay to advertise in The Armenian Report, but Kachikyan isn’t sure if it’s appropriate to pursue clients right now. Jason Harris is president and CEO of the advertising agency Mekanism, and author of The