April 18, 2020

5 Ways to Grow Your Customer Base Organically

6 min read

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As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones. 

Related: Why Gratitude Is Your Key To Customer Growth and Retention

My company, a digital asset marketplace, is relatively new. Though we’re always looking for ways we can get in front of as many users as possible, that’s become even more important in recent weeks. In the last month alone, 82 percent increase in daily active users on our platform, with increased

Start the New Year with a simplification month

This time of year always ushers in resolutions and thoughts of what will be different when we wake up on January 1. But commitments to make lasting changes to diet and fitness can be fleeting. So why not tackle something at work that is well within your control and will make a real difference? Make January a “simplification month.”

I first heard about the idea in 2013 when I interviewed Jess Lee, the former CEO of the social e-commerce site Polyvore, who joined Sequoia Capital as a partner in 2016. Here’s how she described it: “We just asked everyone in the company to make a list of everything that they do, identify the things that are important, and for the rest of the list, simplify it, optimize it, or delete it, so we can get the company to the simplest possible state.”

The company deleted a bunch of features

RBI move to cut reverse repurchase rate fuels rally in short-term bonds

India’s bond markets, reeling from increased supply from the government’s record-borrowing plans, won a reprieve from the central bank.

The Reserve Bank of India (RBI) cut the reverse repurchase rate to free up more cash for lending, fueling a rally in short-end bonds even as it dashed market hopes of massive debt purchases from the open market.

The yield on the 6.18 per cent 2024 bond fell 26 basis points to 5.48 per cent. The benchmark 10-year yield, in comparison, slid nine basis points to 6.35 per cent after dropping as much as 15 basis points before the measures were announced.

Friday’s measures, taken as a whole, weren’t as strong as some debt market participants had expected. Traders were hoping for more substantive steps like a calendar for debt purchases, with some even calling for dramatic moves like the RBI