In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.
4 min read
If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free.
That’s the big takeaway from a survey of 5,531 consumers, produced by the Canadian product review site Chick Advisor. The company interviewed people about the kinds of advertising they do and don’t want to see right now.
This is an important subject, because many entrepreneurs are unsure of how to communicate during this crisis. Is it OK to advertise, they wonder? Is it OK to send cold pitches? The answer: Yes, so long as you’re catering to people’s needs, and speaking to them from a place of understanding. “Right now,” says business consultant Adam Bornstein, “the idea of a stranger