April 19, 2020

Want to Drive More Sales Today? Offer a 30 Percent Discount.

In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.

4 min read

If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free.

That’s the big takeaway from a survey of 5,531 consumers, produced by the Canadian product review site Chick Advisor. The company interviewed people about the kinds of advertising they do and don’t want to see right now.

This is an important subject, because many entrepreneurs are unsure of how to communicate during this crisis. Is it OK to advertise, they wonder? Is it OK to send cold pitches? The answer: Yes, so long as you’re catering to people’s needs, and speaking to them from a place of understanding. “Right now,” says business consultant Adam Bornstein, “the idea of a stranger

Stock investing: Cull overleveraged companies from your portfolio

once quipped that it is only when the tide goes out that you discover who has been swimming naked. When business conditions are easy and favourable, the stock prices of all sorts of businesses run up on the bourses.

But when the climate turns harsh, as it has currently due to the Covid-19 induced lockdown, the spotlight gets focused on businesses with flawed models.

With revenues drying up, the companies that will struggle the most in the coming days and may even go belly up are those that have resorted to heavy use of leverage to fuel their growth.

The example: Prior to the outbreak of the pandemic, retail investors bought stocks of like there was no tomorrow. During Q3 and Q4 of FY20, while YES Bank’s top management was selling its holdings, retail investors were buying

More than a third of SMEs now trading below issue price: PRIME Database

More than a third of the 427 small and medium enterprises (SMEs) listed on the exchange platform since 2012 are trading in the red. As many as 76 of these companies have shed more than 75 per cent of their value over their offer price, the data from PRIME Database shows.

The BSE and the NSE had launched separate SME platforms in March 2012, after the Securities and Exchange Board of India (Sebi) came out with easier listing and disclosure guidelines to help small companies tap into the capital market. This is the first time that the segment finds itself in the throes of a bear cycle.

Among the 247 actively traded scrips, 17 have shed more than 50 per cent this calendar year. About 40 per cent have slid more than the Sensex, which is down 23 per cent year-to-date. The lack