April 20, 2020

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First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s.

This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse posts and captions; its products, services, and packaging showed alarming overlap; and the marketing for a Chillhouse pop-up at Miami Beach’s Art Basel was being used to promote Chillology in New York, the only tweak being the variation in brand name and a lower quality in execution. 


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Jewellery brand plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand.

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