April 20, 2020

Should You Call Out Your Copycat on Social Media?

7 min read

This story appears in the
April 2020

issue of
Entrepreneur. Subscribe »

First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s.

This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse posts and captions; its products, services, and packaging showed alarming overlap; and the marketing for a Chillhouse pop-up at Miami Beach’s Art Basel was being used to promote Chillology in New York, the only tweak being the variation in brand name and a lower quality in execution. 


The 10 most popular s+b articles of 2019

Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

strategy+business is published by certain member firms of the PwC network.

© PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.

All that glitters is on video: Tanishq finds a way for gold customers

Jewellery brand plans to promote video-based selling of ornaments to avoid crowds at stores when the lockdown to contain the ends, said Ajoy Chawla, Chief Executive Officer of Titan’s jewellery business which owns the brand.

Speaking at a video-conference organised by the Gems and Jewellery Export Promotion Council (GJEPC), here on Monday, Chawla said, “We will accommodate only a few customers on walk in basis. Arrange chairs in our stores in a way that customers’ service is not impacted. At the same time, we will prioritise appointment based selling or ornaments.”

Titan which sells brand gold and diamond jewellery, operates over 350 retail stores across the counter. Apart from it’s retail store presence, the company also sells huge quantity of its products online.

will encourage online selection of products.

Tanishq has devised three-pronged