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The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound
Trying to do social media marketing that actually works grows more difficult by the day. In fact, Facebook is regularly throwing advertisers right out the back door of the castle. To get back in, companies are often required to redo their sites and behavior in ways that neuter effectiveness. Do not underestimate this problem.
However, despite the changing marketing landscape, there are still two things that haven’t changed and most likely never well. Let’s take a look.
The Marketing Success Triangle Has NOT Changed
Right markets get the right message by the