April 21, 2020

The 2 Things About Marketing That Never Change


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound

Trying to do social media marketing that actually works grows more difficult by the day. In fact, Facebook is regularly throwing advertisers right out the back door of the castle. To get back in, companies are often required to redo their sites and behavior in ways that neuter effectiveness. Do not underestimate this problem.

However, despite the changing marketing landscape, there are still two things that haven’t changed and most likely never well. Let’s take a look.

Related: 4 Business-Boosting Strategies While Stuck in One Place

The Marketing Success Triangle Has NOT Changed

Right markets get the right message by the

Health premiums maybe paid in instalments: Regulator tells insurers


companies may collect premiums in parts, said the industry regulator on Tuesday as it sought to help people during the coronavirus outbreak in the country.


Irdai, in September, allowed companies offering heath products to accept premium payment in instalments, which are otherwise collected annually.



Companies can offer health premiums in installments as a permanent feature or as a temporary relief to policyholders for twelve months in respect of all policies due for renewal up to March 31, 2021. In doing so, the regulator has relaxed the guidelines that mandates a gap of twelve months for effecting minor changes in the products.


Premium payments may be monthly, quarterly, or half-yearly, but without change in basic premium table and charging structure.


“While the regulator had allowed insurers to collect health premiums in installments vide circular in September

OMCs, RIL better placed; oil producers stare at losses as crude plunges


The sharp fall of 25 per cent in Brent prices to $21 a barrel over two days is not good for domestic oil producers such as ONGC, Oil India and even Vedanta, the natural resources major, whose subsidiary Cairn India is involved in oil production and exploration, as well as Reliance Industries (RIL). Oil marketing companies (OMCs), too, will be hit in the short run, but they stand to gain if oil prices sustain at lower levels.


Globally, while there continues to be a demand-supply mismatch, with oil supplies exceeding demand, it has led to storage issues for crude. This was a key reason behind WTI May futures tumbling into negative territory, and Brent crude prices slipping to $25 levels on Monday, even as major oil producing countries have announced deep output cuts. On Tuesday (5.40 pm IST), Brent prices fell