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When my book came out, I was a recent college graduate who lacked a real understanding of the world of press and PR, and I know there are others like me out there. Many see PR as mystical and ever-changing, which leads them to hire publicists and PR companies to figure it out for them. Because I was a 22-year-old entrepreneur, I decided to try to figure it out myself.
With trial and error, I slowly began to understand what it is that journalists and publications are looking for and how to attract their attention. Although every story and angle is different, those who are seeking publicity do need to have a few common items to get attention — I call this the “PR toolbox.” It’s comprised of materials that entrepreneurs can create on their own