April 22, 2020

4 Tips for Building Your PR Toolbox

6 min read

Opinions expressed by Entrepreneur contributors are their own.

When my book came out, I was a recent college graduate who lacked a real understanding of the world of press and PR, and I know there are others like me out there. Many see PR as mystical and ever-changing, which leads them to hire publicists and PR companies to figure it out for them. Because I was a 22-year-old entrepreneur, I decided to try to figure it out myself. 

With trial and error, I slowly began to understand what it is that journalists and publications are looking for and how to attract their attention. Although every story and angle is different, those who are seeking publicity do need to have a few common items to get attention — I call this the “PR toolbox.” It’s comprised of materials that entrepreneurs can create on their own

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As companies all over the world reel from the effects of the novel coronavirus, a multitude of challenges, including slower growth, seem inevitable. Although taking care of employees and customers is paramount, prudent leaders must also pull themselves out of crisis mode and think about the future. Focusing on culture should be a priority, because a company’s culture can either support or potentially derail its progress. By identifying the critical behaviors that must be embedded in your organization to bring that growth-enhancing culture to life, you can help your company weather these turbulent times and come out of them even stronger than before.

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Even as the volume pressure was evident on ACC’s March quarter performance and realisations disappointed, cost controls pulled up the company’s operating performance. With both, operating and net profit ahead of estimates, the stock gained more than 8 per cent on Wednesday.

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