It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.
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Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy, regardless of the fact that 84 percent of brands classified as “most successful” said their content helps build customer loyalty.
Clearly, there is massive potential for using content marketing as part of your company’s overall growth strategy, but there is a big difference between simply doing content marketing and doing it well. What digital consumers define as quality content evolves along with the internet. Ensuring that you deliver on consumer expectations will make all the difference in your ability to grow your business. Here