April 25, 2020

Find out how to let the world know what you’re doing with these easy-to-follow tips.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound.

It’s vital that you learn how to market and sell in your niche. Remember: Marketing isn’t sales. Marketing is making everything you do in your business a clear window on the value you offer to your customer and then telling the world about it. Marketing is education. Teach people how your work makes their lives better. Here’s how:

  • Decide what you’re selling in the broadest possible terms. Be able to describe what problem you solve in the fewest possible words. Simplicity and transparency in your offer is the goal. No surprises.
  • Decide who to sell to and who not


We all are witnessing difficult times. Fighting a faceless enemy in the form of a pandemic, working from home, practising social distancing, braving equity market volatility, facing bad debts and mismanagement across many finance companies and ultimately suffering job contraction, pay cuts, muted (if at all) increases and incentives. Amid all this, the good news is that ‘this too shall pass’.


Coming out of these unusual times financially fitter and stronger would require discipline, perseverance, conservancy tricks and fortitude. Millennials could find the following tips handy:


Take adequate term insurance


  • The amount should be enough to meet the needs of your dependents

  • For junior dependents, till they become financially independent

  • And for senior dependents, till they pass away

  • Have appropriate medical insurance for self and dependents

  • One of the biggest drains on finances can


India plans to fast track the review of some investment proposals from neigbouring countries such as China following concerns new screening rules could hit plans of companies and investors, three sources told Reuters on Saturday.


To avoid opportunistic takeovers during the coronavirus outbreak, India said this week that all foreign direct investment from countries sharing a land border would require prior government clearance, meaning they can’t go through a so-called automatic route.



Advisers to Chinese firms have said they are concerned the process could take several weeks and hit deals and investment timelines. Auto firms such as SAIC’s MG Motor and Great Wall, and investors Alibaba and Tencent have placed major bets on India.


ALSO READ: Covid-19 crisis: Mapping the coronavirus footprint across states in India


The Chinese Embassy in New Delhi has called the new screening policy


in India were trying to reassure investors on Friday, amid fears of a flood of redemption requests in the wake of the unprecedented closure of six by global giant


Mutual Fund, one of the country’s most prominent mutual in fixed income, said on Thursday that it would wind up six credit funds in India with large exposures to higher-yielding, lower-rated credit securities due to a lack of liquidity amid the coronavirus pandemic.



The closures sparked worries of panic withdrawals from other funds as well as credit funds of other asset managers, and triggered a storm on social media with distraught investors calling for regulators to step in.



“It is just like a run on banks. Across debt mutual funds, there will be loss of trust,” said