April 25, 2020

Why Marketing Activities and Tracking Will Help Your Ageless Startup Succeed

Find out how to let the world know what you’re doing with these easy-to-follow tips.

6 min read

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The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound.

It’s vital that you learn how to market and sell in your niche. Remember: Marketing isn’t sales. Marketing is making everything you do in your business a clear window on the value you offer to your customer and then telling the world about it. Marketing is education. Teach people how your work makes their lives better. Here’s how:

  • Decide what you’re selling in the broadest possible terms. Be able to describe what problem you solve in the fewest possible words. Simplicity and transparency in your offer is the goal. No surprises.
  • Decide who to sell to and who not

7 personal finance tips to guide you through these unprecedented times

We all are witnessing difficult times. Fighting a faceless enemy in the form of a pandemic, working from home, practising social distancing, braving equity market volatility, facing bad debts and mismanagement across many finance companies and ultimately suffering job contraction, pay cuts, muted (if at all) increases and incentives. Amid all this, the good news is that ‘this too shall pass’.

Coming out of these unusual times financially fitter and stronger would require discipline, perseverance, conservancy tricks and fortitude. Millennials could find the following tips handy:

Take adequate term insurance

  • The amount should be enough to meet the needs of your dependents

  • For junior dependents, till they become financially independent

  • And for senior dependents, till they pass away

  • Have appropriate medical insurance for self and dependents

  • One of the biggest drains on finances can

Lockdown: Fund houses reassure investors amid fears of redemption requests

in India were trying to reassure investors on Friday, amid fears of a flood of redemption requests in the wake of the unprecedented closure of six by global giant

Mutual Fund, one of the country’s most prominent mutual in fixed income, said on Thursday that it would wind up six credit funds in India with large exposures to higher-yielding, lower-rated credit securities due to a lack of liquidity amid the coronavirus pandemic.

The closures sparked worries of panic withdrawals from other funds as well as credit funds of other asset managers, and triggered a storm on social media with distraught investors calling for regulators to step in.

“It is just like a run on banks. Across debt mutual funds, there will be loss of trust,” said