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A conversion email series typically sends recipients to a landing page that offers more in-depth content or sells merchandise. Depending on whether you’re selling a product directly from your landing page, asking visitors to download a free white paper, or promoting a webinar or demonstration, conversion rates can range from less than 1 percent to more than 50 percent. Here are 10 keys to creating landing pages that maximize online conversion rates:
1. Build Credibility Early
People have always been skeptical of advertising, and with the proliferation of spam and shady operators, they’re even more skeptical of what they read online. Your landing page copy must immediately overcome their doubt. One way to do