April 26, 2020


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble 

A conversion email series typically sends recipients to a landing page that offers more in-depth content or sells merchandise. Depending on whether you’re selling a product directly from your landing page, asking visitors to download a free white paper, or promoting a webinar or demonstration, conversion rates can range from less than 1 percent to more than 50 percent. Here are 10 keys to creating landing pages that maximize online conversion rates:

1. Build Credibility Early

People have always been skeptical of advertising, and with the proliferation of spam and shady operators, they’re even more skeptical of what they read online. Your landing page copy must immediately overcome their doubt. One way to do

My sister-in-law texted two photos to our extended family on March 31. One was of a sign installed on the lawn of the Sentara Northern Virginia Medical Center, a 183-bed not-for-profit hospital in Woodbridge, Va. It read “HEROES WORK HERE” in big, colorful letters. The other was of my nephew, wearing scrubs, gloves, and goggles, in the entrance to the hospital’s emergency room, where he’s been working 12-hour shifts. We’re all worried about him. We’re also damn proud of him.

The daily stream of reports detailing the brave work of medical professionals around the world these past few weeks has been a revelation. Facing a virus without a cure and often working despite critical shortages of personal protective equipment, many of these people have been risking their lives simply by walking into work.

They aren’t the only ones working far from the comparative safety of home in this pandemic. Delivery

Elise Loehnen, Chief Content Officer of Goop and co-host of the Goop podcast, talks about her best strategies for creating content that resonates with your audience.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


On this episode of The Playbook, Elise Loehnen, the chief content officer of Goop, shares her insights on:

  • Taking the risk of leaving her job at Condé Nast to get a firsthand education in the complexities of the internet [2:40].
  • Why Goop’s tricks of the trade focus on more than just getting eyeballs on their content [7:08].
  • How building strong micro-communities around your business and enriching the lives of your customers will help to ensure your survival [8:19].
  • Why you should focus on the four things in your life you can control and how she has implemented them personally [17:38].

Related: From a Crisis of Conscience to Consumer Packaged

Remaining risk-averse amid the coronavirus pandemic, overseas investors have withdrawn net Rs 10,347 crore from Indian capital in April so far.


Between April 1-24, foreign portfolio investors (FPI) pulled out a net sum of Rs 6,822 crore from equities and Rs 3,525 crore from the debt segment, depositories data showed. The total net outflow stood at Rs 10,347 crore.


However, the quantum of outflows has reduced from March, when had withdrawn a record Rs 1.1 trillion on net basis from Indian (both equity and debt).





“The sharp drop in the quantum of net flows could be attributed to India gaining prominence among foreign investors for doing well with regards to containing the COVID-19 pandemic from spreading aggressively,” said Himanshu Srivastava, senior analyst manager research, Morningstar India.


In addition to that, measures announced by the government and the