April 28, 2020

Why You Must Follow These 6 Basic Marketing Rules

6 min read

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The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound

There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation.

These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have choices, and you can make your marketing dollars work harder for you by offering people more than one reason and more than one means of responding to you.

However many channels you market in, there are six basic rules you need to understand in order to succeed. These foundational concepts

It’s a better option to take advance EPF than a loan during tough times

The Covid-19 crisis has hit employees and employment across sectors quite severely. With government employees, and private sector employees taking a salary cut, the Employees’ Organisation (EPFO) has relaxed account withdrawal norms to help employees who are facing fund crunch during these tough times. The new non-refundable advance facility introduced by the allows subscribers to withdraw up to 75 per cent of their accumulated corpus or “Basic + DA (dearness allowance)” component up to three-month’s salary, whichever is lower.

The usual advice is that one should not withdraw from their EPF account because it hurts the retirement corpus. Pankaj Mathpal, Founder & Managing Director, Optima Money Managers says, “EPF money is your retirement corpus. By withdrawing it, you are trading your long term well-being for your short-term need and this should be your absolute last resort. Withdrawing from EPF means losing out on

Franklin Templeton’s six wound-up schemes face concentration risks

The six wound-up debt schemes of Mutual Fund (MF) have concentrated exposures to certain companies belonging to sectors such as non-bank financial companies (NBFCs), asset reconstruction companies (ARC) and renewables, closely tying up fortunes of investors with how these companies are able to weather challenges thrown by lockdown and coronavirus (Covid-19) pandemic.

At an individual scheme-level, three of the wound-up schemes — have 9-10 per cent exposure to Shriram Transport Finance (STFC) — which saw its long-term issuer rating downgraded by Fitch Ratings recently, to factor in the asset-quality risks the company faces as the commercial vehicle portfolio is more exposed to business activity, that will be hampered by lockdown measures taken to contain spread of Covid-19.

To be sure, STFC debt papers held by Franklin are graded by domestic rating agency Crisil, which is yet to revise its