Make the information they’re looking for easy to find.
4 min read
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When a visitor lands on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. We find that a lot of users scan a webpage to determine whether it’s worth reading, or simply to find the piece of information they’re looking for.
Of course, I believe in creating carefully crafted content. But that’s not enough to optimize readibility. I have strong beliefs on how information is best digested, and below are some secrets that have served me well.
Both readers and search engines love lists. You often see rich snippets of lists appear in the top positions on search engines. Lists can be numbered or