April 2020

Why You Must Follow These 6 Basic Marketing Rules


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound

There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation.

These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have choices, and you can make your marketing dollars work harder for you by offering people more than one reason and more than one means of responding to you.

However many channels you market in, there are six basic rules you need to understand in order to succeed. These foundational concepts

It’s a better option to take advance EPF than a loan during tough times


The Covid-19 crisis has hit employees and employment across sectors quite severely. With government employees, and private sector employees taking a salary cut, the Employees’ Organisation (EPFO) has relaxed account withdrawal norms to help employees who are facing fund crunch during these tough times. The new non-refundable advance facility introduced by the allows subscribers to withdraw up to 75 per cent of their accumulated corpus or “Basic + DA (dearness allowance)” component up to three-month’s salary, whichever is lower.


The usual advice is that one should not withdraw from their EPF account because it hurts the retirement corpus. Pankaj Mathpal, Founder & Managing Director, Optima Money Managers says, “EPF money is your retirement corpus. By withdrawing it, you are trading your long term well-being for your short-term need and this should be your absolute last resort. Withdrawing from EPF means losing out on

Franklin Templeton’s six wound-up schemes face concentration risks


The six wound-up debt schemes of Mutual Fund (MF) have concentrated exposures to certain companies belonging to sectors such as non-bank financial companies (NBFCs), asset reconstruction companies (ARC) and renewables, closely tying up fortunes of investors with how these companies are able to weather challenges thrown by lockdown and coronavirus (Covid-19) pandemic.


At an individual scheme-level, three of the wound-up schemes — have 9-10 per cent exposure to Shriram Transport Finance (STFC) — which saw its long-term issuer rating downgraded by Fitch Ratings recently, to factor in the asset-quality risks the company faces as the commercial vehicle portfolio is more exposed to business activity, that will be hampered by lockdown measures taken to contain spread of Covid-19.



To be sure, STFC debt papers held by Franklin are graded by domestic rating agency Crisil, which is yet to revise its

5 Decentralization Trends to Watch in 2020


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In March 2020, IHS Markit Chief Economist Joel Prakken announced a popular consensus among economists that the financial stress stemming from the coronavirus epidemic will inevitably weaken 2020 economic growth. In just the past four weeks, over $4 trillion in household wealth has been wiped out in the public markets in the United States alone.

As retail investors and institutions brace for further volatility, there has been a consistent rise in the number of people looking to have more control over the situation. This includes personal finances, how their time is utilized, how to best assist people in need.

And in the midst of all this, there’s a trend of individuals and organizations disconnecting from centralized systems that may be doing more harm than good. 

In a nutshell, decentralization can be defined as the transfer

Dealing with Covid-19: Keep your vehicle in good shape during lockdown


The Covid-19 pandemic has led to a prolonged lockdown. We are to stay in the confines of our homes and practise social distancing. Given the stern guidelines, you would have very few reasons to drive your car. If you are working from home, your car is likely to be used only for the weekly or biweekly trips for grocery shopping, or maybe not even that.


However, this long period of hibernation and limited usage can have a negative impact on your vehicle. Estimates suggest nearly 30 million vehicles will lie idle. To ensure that your car remains niggle-free and in roadworthy condition, here are a few tips.


Park in shaded area: It is always a good idea to park your car in a shaded area to foil damage from long exposure to direct sunlight. Never park on a slope as this causes errors in

Covid-19 impact: ESG returns likely to be in focus amid market volatility

Investment in companies which attempt to follow environmental, social, and governance (ESG) standards are likely to be in focus, even as markets swing wildly amid the coronavirus disease (Covid-19) pandemic. An analysis of an index which tracks the performance of such companies versus the broader market shows wide outperformance.

The MSCI India ESG Leaders Gross Total Return USD Index has done better than the MSCI India Index over one-month, three-month, and six-month periods as well as over longer time periods. The difference in returns has ranged between 0.5 per cent and 6 per …