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Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch to speak to their pain points. Apart from that, however, there are quite a few differences that make marketing a service business more complicated and difficult.
For one, you can’t mass-produce services like you can with products, and the customer’s input is much more pronounced. An uncooperative customer can degrade service quality significantly, unlike products which you can design to be fool-proof. Nonetheless, marketing is a crucial part of success in any service industry and you must get it right. Here are a few tips to do just that:
Differentiation for initial awareness
Unlike with products where there will be reviews