Day: May 5, 2020

Get exposure, offer stellar customer service, and be nimble.


4 min read

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Marketing a and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch to speak to their pain points. Apart from that, however, there are quite a few differences that make marketing a service business more complicated and difficult.

For one, you can’t mass-produce services like you can with products, and the customer’s input is much more pronounced. An uncooperative customer can degrade service quality significantly, unlike products which you can design to be fool-proof. Nonetheless, marketing is a crucial part of success in any service industry and you must get it right. Here are a few tips to do just that:

Differentiation for initial awareness

Unlike with products where there will be reviews


Mutual fund investments consist of both debt and equity investments. A redemption of mutual fund investments gives rise to capital gain or loss, which are taxed as capital gains. A loss, however, can be set-off against other taxable gains from other asset classes. We discuss the treatment of the gains and losses below.


Debt funds



Debt mutual funds typically invest in government securities, corporate bonds, treasury bills, commercial paper, among others, which are usually deemed risk-free. Such funds provide you with returns in the form of dividend and capital gains. Debt mutual funds also bear market risks which may emerge from a liquidity crisis, credit risks or other risks associated with corporates or interest rate risk.


Debt funds held for more than three years are a long-term capital asset and are eligible for indexation while computation of


Businesses having tax credits lying for pre-GST period would be able to claim them up to June 30 this year with the rejecting the revenue department’s arguments that these could have been taken within three months of the rollout of the indirect taxation regime.


The case relates to the rule 117 of the CGST Act, which imposed the time limt of 90 days for claiming transitional Cenvat credit, said Abhishek Rastogi, partner at Khaitan & Co, and counsel for the petitioner. GST was rolled out on July 1, 2017.



However, the court held that the time limit prescribed by the rule is directional and not mandatory.


In a virtual hearing, the court held that the period of three years would be available for claiming these credits in line with the provisions of the Limitation Act.


With activity at near standstill, cement volumes have declined sharply. Analysts at Centrum Broking indicate an average volume impact of 90 per cent in April. While some respite for construction activities was given by the government during the last 10 days of April, this has so far not helped the cement Cement sales stood at just 15-20 per cent of their normal average in April, according to Binod Modi of Reliance Securities.


Experts say that the during the first quarter of the financial year is typically led by housing (60-65 per cent), followed by infrastructure segment (20-25 per cent). Housing demand has taken a major hit, especially in urban centres. Though there has been some activity in rural areas, this is not enough to boost overall demand. The government’s move to start construction in the infrastructure segment is yet to yield results. Availability