May 7, 2020

Hospitality has been one of the worst impacted sectors post the Covid-19 outbreak and the same is reflected in the stock prices. Even as the market recovered in April, the BS Hotel Index, which measures the performance of top hotel stocks, has been lagging way behind. While the Sensex gained 21 per cent since March 23, the BS Hotel index fell 7 per cent over the same period.

The reason for the underperformance of the sector is the expectation that recovery time could stretch to two years, one of the highest across all sectors. The delay is on account of gradual recovery from zero occupancy at present, the high fixed costs involved in the business and the rise in leverage, which was showing signs of coming down over the last couple of years. Nihal Mahesh Jham of Edelweiss Securities believes that the slowdown is much deeper

5 min read

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We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. 

Whether you’re an individual, entrepreneur or , the need of the hour is to reassess, rethink and reinvent your approach. While influencers, billionaires and corporations are joining hands to aid those in need, brands need to sustain activities and simultaneously make a positive contribution to those around them. 

I recently spoke with brand strategist Alex McCurry, founder of Astra Media, which is helping businesses, brands and entrepreneurs reinvent their strategy. Our conversation inspied me to share the following five ways in which brands can rethink their online strategy and make relevant offerings as we all turn our focus toward recovery.

Go Digital 

With people