May 12, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times. 

If you want to stay in , you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.

Related: 5 Ways Brands

Avery Bullard is a larger-than-life chief executive who’s built the Tredway Corp. into a world-class furniture company. At 56, he’s in his prime. But he has neglected to designate a successor as his second-in-command. Hours before a last-minute executive committee meeting, he’s felled by a cerebral hemorrhage.

A question now arises: Which of his lieutenants will try to fill Bullard’s massive shoes?

The answer is nearly all of them, and that’s the trouble. Today, succession planning is one of the many issues the novel coronavirus has made urgent at the highest levels of business. Someday, perhaps, there will be an app for that. Meanwhile there is a novel — an immensely readable and unjustly forgotten tale of corporate intrigue and human striving. It cries out to be revisited by every business leader.

Cameron Hawley’s Executive Suite, a bestseller when it was first published in 1952, is about what happens

Economic activities in India are set to “gather steam”, Prime Minister told chief ministers on Monday, while asserting that the country will have to devise a “balanced strategy” to revive the economy and deal with Covid-19 with a sharp focus on ensuring that rural areas remain free from the pandemic.

The thrust of the video conference with all state chief ministers was to chalk out a comprehensive roadmap, with a focus on strengthening the Covid-19 containment strategy and stepping up of economic activities in a calibrated manner as the 54-day nationwide nears an end. India is under a since March 25 which is scheduled to end on May 17.

During the meeting, which lasted for nearly six hours, Modi and the chief ministers held extensive discussions on various aspects of the situation arising out of the pandemic

rose 20 basis points on Monday in response to the steep hike in government’s borrowing programme, but banks, sitting with a huge amount of idle cash, chipped in to arrest a free fall in bonds.

As yields rise, prices of bonds fall, and vice versa.

The government had surprised everyone with a revised borrowing programme of Rs 12 trillion, against Rs 7.88 trillion planned. The weekly borrowing will be Rs 30,000 crore, as against Rs 19-20,000 crore earlier.

The sharp increase, with no indication of a private placement with the Reserve Bank of India (RBI), has rattled the The market now expects the central bank to announce an open market operation (OMO) of at least Rs 2-3 trillion. But the RBI did not announce any such move on Monday as banking system surplus liquidity continued to remain over