Day: May 13, 2020


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in.

Still, I’ll admit, when influencer marketing first became a thing, I wasn’t sure if the trend would last as long as it has. But I’ve been happily proven wrong again and again, as it continues to be a worthwhile channel to invest in for ecommerce brands of all sizes.

If you haven’t learned whether influencer marketing can help you connect with new customers, drive  and grow your , now is the perfect time to find out. There are now more resources, tools and available than ever before that can teach you everything you need to


New business premium for life insurers contracted for a second straight month, with business significantly hit by the Covid-19 outbreak and subsequent lockdown.


In April, new business premium declined 32.6 per cent to Rs 6,728 crore, from Rs 9,928 crore for the same period last year.


Earlier in March, new business premium had declined 32 per cent to Rs 25,409 crore, from Rs 37,459 crore in March 2019.


For April, Life Corporation saw new business premium decline 32 per cent to Rs 3,582 crore from Rs 5,268 crore a year ago. Similarly, private insurers witnessed a decline of 33.3 per cent in new business premium for April, to Rs 3,146 crore, against Rs 4,714 crore in April 2019.



ALSO READ: Insurers need to introduce bite-size products: HDFC Life CEO Vibha Padalkar


Further, the overall sum assured


7 min read

Opinions expressed by Entrepreneur contributors are their own.


In the months after 9/11, I was frantic.

But my fears had less to do with the tragedy at the Word Trade Center and more to do with the fact that, after 10 years of rampant prescription opioid abuse, my business was failing. I was searching desperately for an out. Meanwhile, the television and radio were blaring with ads for 9/11 FEMA loans administered by the U.S. Small Business Administration.

So, on an especially bad day, I lied.

I said I had an office near ground zero. I received the SBA loan I requested, and immediately paid down the personal credit cards I had run up while waiting for the SBA money. Even so, the loan did little to stop my spiral into drug addiction, mental health issues, marital problems and magical thinking.

In 2002, I


This is possibly the first 8pm address of Prime Minister Mr. to the nation that has brought a cheer to us all. The Prime Minister rightly said that the difficult situation created by the Covid-19 pandemic needs to be converted into an opportunity.

He added that India should be self-reliant with an efficient supply chain. And concluded that 21st Century should rightly belong to us.




It’s a good vision statement. However, many of us had identified this pandemic as an opportunity for India since global buyers may look to de-risk their supply chain and India could figure in it prominently if we as a country put our act in place. With this vision statement, the Prime Minister has set the ball rolling.

However, the question is how the Government will ensure the speedy implementation of the vision statement without being diluted due